…and it’s a fundamental error to think that it is.
Yes, human beings have the various drives (desires, behavioral dispositions, or whatever) that they have because, at crucial points in our evolutionary past, those drives tended to maximize inclusive fitness.
So, roughly speaking, gals want to mate with high-status guys.
And guys want to achieve high status & take advantage of their position to, well, take advantage of every gal in sight.
But hardly anybody really wants to maximize the representation of his or her genes in future generations.